Client:
ABC Blockchain
Deliverables:
Product Strategy, UXUI
Year:
2021
01 CONTEXT
Demine is an all-in-one platform that helps users mine cryptocurrencies and securely manage wallets with ease.
02 MEET OUR CUSTOMERS
Lily, 21, College Student
Bio
Business student at NYU, curious about tech and just starting to invest, finds crypto fascinating.
Painpoints
Feels excluded by jargon.
Fears of making mistakes.
Finds traditional platforms cold and overwhelming
Goals
Learn crypto the easy way.
Start small and feel safe.
Build confidence step by step.
03 CHALLENGES
User Perspective - Unmet User Needs
"How might we design an intuitive experience that helps users onboard quickly and easily track their revenue at a glance?"
Business Perspective - Fierce market Competition
“How might we help Demine break into the market and attract its very first users?"
04 STRATEGY
Start by telling "why"
"People don't buy what you do. they buy why you do it."
— Simon Sinek
05 LANDING PAGE DESIGN
Attract our first batch of users
06 PERSONAL DASHBOARD DESIGN
What is hindering their enthusiasm?
Scenario 1: Mining Crypto
Challenges
Setting up mining is fragmented, and this complexity confuses users and leads to early drop-off.
Opportunity
Streamline the setup into a guided, all-in-one flow.
Scenario 2: Checking Revenue
Challenges
Existing tools scatter data, forcing manual cost calculation and making real profit hard to see at a glance.
Opportunity
Unify and visualize data in one clear dashboard.
End-to-end Happy Path
07 SHIPMENT
Dashboard Page
A visual platform that clarifies your earnings — calculated, explained, and instantly understood.
New Order Detail Page
A structured view of currencies — organized, expandable, and effortless to explore.
External Wallet Pop-up
A streamlined flow — simpler to build, and perfectly aligned with user habits.
08 REFLECTION
Maximizing Team Potential in Projects
Effective teamwork blends diverse ideas with shared goals, while true leadership unites individual strengths through collaboration and passion to drive collective success.
Merging Design Intuition and user feedback
Passion drives careful research and detail, while usability testing keeps us grounded in real user needs—together ensuring products that fulfill our vision and truly resonate with users.